Meet Mocean Energy
Meet Mocean Energy, a globally-focussed, Edinburgh-based company leading the drive to harness energy from ocean waves.
When Noble Ox first met Mocean they were part of the ECCI’s Incubation programme. Noble Ox was supporting a number of low carbon startups with a tailored training programme of Branding and Website workshops.
Mocean’s founder Dr Cameron McNatt was impressed with the Noble Ox approach, so much so that a couple of years later he got back in touch. Mocean Energy had just been awarded significant funding from the Scottish Government. The humble startup was now to become a major force in Scotland’s transition to renewable energy and they needed some help.
Mocean Energy – redefining the future
We worked with the Mocean team to develop The Noble Ox Brief as follows:
- Brand definition – to define a distinctive, confident and consistent tone of voice
- Visual Identity – creation of strong, hard-working identity to reflect the Mocean Energy brand
- Delivery of a new website – to support business objectives
It was a joy to help Mocean Energy define itself in a way that ‘translates’ their science-led technical approach. Mocean’s pioneering, high performance technology is helping accelerate the essential transition needed to secure the world’s renewable, carbon-free energy supply. A healthier ocean, a healthier planet and a healthier future.
It’s important that such essential technology is communicated in a way that connects and engages effectively. The dedication and a shared vision of co-founders Dr Cameron McNatt and Dr Chris Retzler lie at the heart of the brand,
“There’s nowhere else to go except into the blue, but it cannot be a wild frontier. We need a new knowledge-driven consciousness so we can protect the oceans while meeting human needs.”
This project also gave Noble Ox the opportunity to work with favourite design partners, Frank Design. Equipped with the brand definition and the look and feel, the next stage was to develop the Website scope and brief, including an effective SEO keyword approach.
We were very pleased and proud of our work with Mocean Energy. We were also delighted to receive great feedback from Dr McNatt,
“Noble Ox has a structured process that helped us not just develop our brand but understand our identity so that our brand truly reflected our positioning, values and vision. What drew us to Noble Ox was Charlotte’s clear passion for marketing and helping clients achieve their aims with their companies.
“We’re very proud of the brand we developed with Noble Ox. It’s professional but exciting, and it gives us a lot of confidence in our business development.”