Awards Archives - Noble Ox Marketing

WRITING DESIGN AWARD

OX2020_noble — Sun, 30 Aug 2015 13:42:00 +0000

We’ve won a what?

A pencil. But not just any old pencil, a prestigious D&AD Writing for Design award pencil!

As you may know, Noble Ox founder, Charlotte Halliday, is a Dark Angel. Don’t worry, there’s nothing sinister about this; far from it. Dark Angels is a group of business and creative types who champion the use of good writing in the commercial world.

Amongst The Dark Angels are renowned copywriters, global brand ambassadors, marketing freelancers, authors and poets. From time to time, groups of Dark Angels team up on a project to fulfil a creative brief to help showcase what we believe in.

100 Shepherdess Walk, London

One such project, From Home to Home recently won a Design and Art Direction Award for Writing for Design.

Writing for Design Award – From Home to Home

From Home to Home was a collaborative poem and an unusual approach to using the space on hoardings around a building site. Could these temporary panels say more than the conventional property-development sales speak of “creative lifestyle environments”? Designer Mike Abrahams from Solidspace thought so and invited Dark Angels writers to say something more interesting about a new residential property in London.

The twelve writers wrote one line at a time, and then handed on the challenge of the next line to the next writer in a literary relay. The parameters were use no more than 34 characters per line, base each line on the theme of ‘home’ and start the next line with the last word of the preceding line.

Over the course of a year, as the building took shape in the space behind, the twelve monthly lines were displayed to intrigue and entertain passers-by. From Home to Home was the work of twelve writers who took part in the Dark Angels Masterclass at Merton College, Oxford, in April 2013.

FROM HOME TO HOME
by Darks Angels Collective

Home opens up your own vision of possible
John Simmons

Possible dances new beginnings with joy
Faye Sharpe

Joy in your heart tread lightly with love
Neil Baker

Love and soft arms that hold us each night
Sarah Farley

Night rooms of sorrows and ardour speak
Richard Pelletier

Speak dream bright windows to your world
Charlotte Halliday

World made divine by the promises we keep
Tim Rich

Keep dreams alive and nightmares at bay
Jan Dekker

Bay of belonging a shared harbour our own
Sue Evans

Own part of my restless heart sweet place
John Dodds

Place me in the bosom of this loving house
Jamie Jauncey

House me in the heartbeat at heart of home
Stuart Delves

About Dark Angels

Dark Angels is a programme of residential writing courses tutored by John Simmons, Stuart Delves and Jamie Jauncey at different locations throughout the UK and Europe. Started in 2004, at Totleigh Barton in Devon, these highly successful courses look at how to use words more engagingly and imaginatively within the business environment.

In recent years a number of creative collaborations have developed with the participants in the courses – first an exhibition Other Worlds at Oxford’s Story Museum and recently a collective novel Keeping Mum, written by fifteen writers and published by Unbound. From Home to Home is the latest Dark Angels collaboration, with a limited edition book planned in addition to the poem appearing on building site hoardings in monthly instalments.

About Abrahams Design and Solidspace

Mike Abrahams, designer, curator and entrepreneur, is brand communications director for Solidspace. Believing shared risk/shared reward is the future business model for designers and other creative practitioners, he is a shareholder and board director of Solidspace.

Noble Ox and Dark Angels

Find out more about Charlotte’s other adventures with the Dark Angels in the Noble Oxtale archive with The Angels’ Share and Whose Voice is it anyway?

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ELGT

OX2020_noble — Thu, 10 Oct 2013 14:07:50 +0000

ELGT Brand strategy and marketing

In early 2012, Noble Ox won its second Vodafone Foundation World of Difference award. This time, we wanted to dedicate our time and expertise to local environmental charity, the Edinburgh & Lothians Greenspace Trust (ELGT).

ELGT believes that quality local green spaces have a positive impact on the health and well-being of individuals. The Trust’s inspiring and imaginative programme of environmental and community projects works for the benefit of people, wildlife, landscape and heritage.

The Noble Ox brief

Thanks to the Vodafone World of Difference award, ELGT was able to commission Noble Ox to project manage a range of initiatives in the run up to the Trust’s 21st anniversary celebrations. This included a strategic project to review overall presentation and communication.

ELGT Brand definition

Noble Ox worked with ELGT two days a week for four months; from the start, we agreed that the priority was to review overall presentation and communication. To do this, Noble Ox recommended a brand definition exercise to revisit and redefine the Trust’s origins, ethos, credentials and approach. This disciplined process ensured clear differentiation, identifying target audiences and, importantly, the relationship with them.

Noble Ox facilitated the process, bringing the team together with a mix of workshops, informal discussions and some lateral thinking exercises. The project united the team as Noble Ox distilled the feedback to create ELGT’s Brand DNA, breathing new life into the Trust’s tone of voice, defining overall brand vision, mission and market positioning.

Running parallel to the internal exercise, Noble Ox coordinated online quantitative and qualitative research into perceptions of ELGT amongst key audiences. This research helped inform and reinforce the brand approach.

ELGT is now equipped with an essential internal brand tool to provide strong definition and a confident touchstone for future decision-making, communication and presentation. This will make life easier for the team, future colleagues and, in turn, their audiences.[/two_third_last]

ELGT On and offline marketing support

The Brand DNA project helped pave the way for a range of tactical campaigns including:

21st birthday – a tone of voice and identity for the Trust’s anniversary celebrations
Website review – a review and tidy up to improve key messages and user paths through ELGT’s website
Marketing bits and bobs – Noble Ox created a few leaflets and posters to help out along the way

Client feedback

“Noble Ox made a real and positive impact on ELGT, guiding us through a branding process to help us come up with a clear picture of who we are and how we wish others to see us. The Noble Ox time with us has been hugely valuable, from a strategic perspective, but also on a very practical level too with Charlotte throwing herself into a number of on and offline projects. She’s been great to work with – practical, insightful, hard-working – and a great deal of fun. We’d recommend Noble Ox to anyone who wants to take a no-nonsense approach to marketing their organisation.”
Liz Stewart, ELGT’s Fundraising & Communications Manager

Noble Ox first won the Vodafone Foundation World of Difference award in 2010, working with The John Muir Trust on a number of on and offline marketing projects.

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JOHN MUIR TRUST

OX2020_noble — Fri, 09 Apr 2010 13:58:06 +0000

John Muir Trust and Vodafone

In early 2010, Noble Ox Marketing was awarded the Vodafone Foundation World of Difference project grant. This funding enabled us to provide time and marketing expertise to the John Muir Trust, the UK’s leading land conservation charity.

The Noble Ox brief

Joining the John Muir Award team, Noble Ox led and managed a variety of marketing and communication projects including the interpretation, presentation and communication of the following initiatives:

United Nations International Year of Biodiversity – coordinating the John Muir Trust’s response to this international initiative

The View from 2050 – coordinating the John Muir Trust’s response to the David Hume Institute Report on carbon emission reduction

100,000th John Muir Award Celebrations – coordinating and communicating this milestone project

John Muir Award – general overhaul of the online communications

John Muir Trust – with input into the scoping stages of a strategic review of the Trust’s overall digital strategy

Noble Ox first won a second Vodafone Foundation World of Difference award in 2012, working with Edinburgh and Lothians Greenspace Trust on a number of brand and on and offline marketing projects

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SCOTCH MALT WHISKY SOCIETY (LVMH)

OX2020_noble — Fri, 09 Oct 2009 08:41:40 +0000

Scotch Malt Whisky Society – award winning rebrand

Just before establishing Noble Ox, Charlotte Halliday project managed the re-brand, luxury re-positioning and launch of The Scotch Malt Whisky Society and its product range.

At the time, the Society was under the ownership of Louis Vuitton Moet Hennessy, and this was a high profile project.

The brief was ambitious and all-encompassing and Charlotte led every aspect from the creative briefing to delivery to market, including effective management of all agencies and key stake-holders. The rebrand ranged from the whisky product and packaging, the Society venues and events, to all on and offline communications, including the digital strategy, briefing and delivery of a major new website and system integration.

The project attracted great acclaim:

The project achieved great success, attracting critical acclaim across the Louis Vuitton Moet Hennessy group and an excellent response from the market place. There was an increase in UK sales of 35% on same period from previous year, overseas markets reported increases of up to 54% and the Society broke through to new markets by increasing the accessibility and giftability of the product range.

“Charlotte (director of Noble Ox) is a rare marketing talent. She combines great sensitivity for brands and products with a deeply creative instinct. She presents brands with great integrity but also with a sense of fun and pleasure.” Richard Gordon – Managing Director, Scotch Malt Whisky Society
“In 2007-8 The Scotch Malt Whisky Society undertook the single largest re-branding and development exercise of its twenty-five year history. The Society’s bottle was the centrepiece of that re-launch. There is no doubt that the successful delivery of the project was driven by the clarity of thought, attention to detail, and tenacity of Charlotte as the project leader.” Paul Miles – Managing Director, Scotch Malt Whisky Society (from 2009)

AND won the 2009 UK Glass Packaging Award:

“Frank Design worked very closely with Charlotte (Noble Ox Marketing) on this award-winning re-brand. She was not only a very thorough and organised marketeer, but also made a significant contribution in maintaining the creative impetus of the project.
“Her straightforward yet approachable style meant the design team always felt challenged and motivated instead of harassed and harried! Most importantly, Charlotte’s focus, passion and good humour throughout the process ensured that we not only achieved a great result, but managed it with a smile on our faces!” Andrew Hall-Director, Frank Design (2009)

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